Restrovise. Landing page design
RestroVise is a restaurant management solution that helps restaurant chain owners manage their orders and drivers. It simplifies the management of their business and helps them use their time more effectively.
Challenge
Restrovise needed a design partner to help the company quickly move forward through the creation of communication pieces and facilitate the restaurant owners in growing their business.
Core users
Restaurant chain owners
Sections & flow
Analysing the business requirements and its needs, I divided the flow into six different sections to communicate different aspects of the business for different purposes.
The approach
After brainstorming and ideating different solutions for the landing page, I designed and tested various communications pieces and promoted the ones favouring Restrovise's business growth.
UX Wireframing
Illustrations
First, I tried using photographs, but they didn't align properly with the context. Since the product is digital, I decided to try using custom-made illustrations of the product itself for different sections, and they fit perfectly with the content. The illustrations will help the users visualize the sections in a better way.
Hero section
The first section was to be kept professional and minimal according to the business, so that users can get an overview of the business as soon as they open the website. We tried to give the design an uncluttered and skimmable feel, along with a glimpse of the web app product. The navigation menu has been kept very simple to make it easy for users to navigate
Landing page
